Creating What I Would Want
Jolyn Swimwear was the first company to make bikinis with tie bottoms. Or at least the first to become popular. Seeing that men had ties for years on their nifty little Speedos, Jolyn thought "Why can't the ladies keep their pants up?"
Thanks to Jolyn, I spent my late high school and college years keeping my tan lines fresh with bikinis I could functionally wear to practice.
In honor of their fantastic, female-centric company -and Women's History Month- I created a mini campaign & a sticker pack that would make me buy (even more) Jolyn products.
“If size really mattered, the whale, not the shark, would rule the waters.”
“There’s nothing in the sea this fish would fear. Other fish run from bigger things. That’s their instinct. But this fish doesn’t run from anything. [She] doesn’t fear.”
Stick like a sticker
“But as they say about sharks, it’s not the ones you see that you have to worry about, it’s the ones you don’t see.”